1. It must solve a problem.When you pitch a startup, you're pitching both an investment and a product. If you can't quickly convince people of its value as both, you're on your own.
2. It must have mass appeal.
3. It must be unique.
4. It must offer instant gratification.
5. It must be demonstrable.
Monday, August 3, 2009
Pitching a startup
A friend sent me a link with five steps to selling a product Billy Mays style, but they seemed to apply to more than just infomercial wares; they were all great for pitching startups.