Monday, August 3, 2009

Pitching a startup

A friend sent me a link with five steps to selling a product Billy Mays style, but they seemed to apply to more than just infomercial wares; they were all great for pitching startups.
1. It must solve a problem.
2. It must have mass appeal.
3. It must be unique.
4. It must offer instant gratification.
5. It must be demonstrable.
When you pitch a startup, you're pitching both an investment and a product. If you can't quickly convince people of its value as both, you're on your own.

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